Google Ads Connector

Google Ads is an online advertising platform that allows businesses to create and manage ad campaigns across Google Search, YouTube, and partner websites. This component allows managing campaigns, uploading conversions, handling customer accounts, and working with Local Services ads in Google Ads.

API Documentation

This component was built using the Google Ads API, currently utilizing v23 by default. Older versions (v21, v22) are supported by specifying the API Version in the connection.

EU Political Advertising Self-Declaration (v22+)

When using API v22 or later, the containsEuPoliticalAdvertising field must be set when:

• Creating new campaigns
• Modifying location or proximity targeting on existing campaigns

This field is required and accepts one of the following values:

• CONTAINS_EU_POLITICAL_ADVERTISING: Campaign contains EU political advertising.
• DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING: Campaign does not contain EU political advertising.
• UNSPECIFIED or UNKNOWN: Use when the value is unknown or indeterminate.

Failure to set this field will result in a FieldError.REQUIRED error from the API.

Connections

Data Manager OAuth 2.0

Authenticate to the Google Data Manager API using OAuth 2.0. Use this connection for the Ingest Offline Conversions action. A Developer Token is not required for this API.

This connection uses OAuth 2.0 to connect to the Google Data Manager API. Use this connection for the Ingest Offline Conversions action. A Developer Token is not required for the Data Manager API.

Prerequisites

• A Google Developer account with permission to manage APIs and OAuth credentials
• A Google Ads account that owns the conversion actions to ingest into
• The numeric Customer ID of the Google Ads account that will receive the offline conversions (configured per-action, not on the connection)

Configure Google Cloud Project

1. Sign in to the Google Cloud Console and select or create a project.
2. Select APIs & Services -> Enabled APIs & services from the left hand menu.
3. Click Enable APIs and Services at the top of the screen.
4. Search for "data manager api" and select Data Manager API in the results.
5. Click the Enable button to add the API to the project.
6. From the sidebar, select Credentials.
7. An OAuth 2.0 app requires a "Consent Screen". Click CONFIGURE CONSENT SCREEN.
   1. The app will be externally available to customers, so choose a User Type of External.
   2. Fill out the OAuth consent screen with an app name, support email, app logo, and authorized domain.
   3. On the next page, add the https://www.googleapis.com/auth/datamanager scope to the app.
   4. Enter test users for testing purposes. The app will only work for those testing users until it is "verified" by Google. When ready for verification, click PUBLISH APP on the OAuth consent screen.
8. Once the "Consent Screen" is configured, open the Credentials page from the sidebar again.
9. Click +CREATE CREDENTIALS and select OAuth client ID.
   1. Under Application type select Web application.
   2. Under Authorized redirect URIs enter the OAuth 2.0 callback URL: https://oauth2.integrations.acme.com/callback
   3. Click CREATE.
10. Take note of the Client ID and Client Secret that are generated.

Configure the Connection

• Client ID: From the Google Cloud Console OAuth client credentials
• Client Secret: From the Google Cloud Console OAuth client credentials
• API Version: The Google Data Manager API version to use. Defaults to v1. Refer to the Data Manager API reference for the latest version.

After entering the credentials, authorize the connection by signing in with the Google account that has access to the target Google Ads account.

No Developer Token

Unlike the standard Google Ads connection, the Data Manager API does not require a Developer Token. The developer-token header is not sent on requests made by this connection.

Supported API Versions

The component supports the following Google Data Manager API versions through the API Version connection field:

Version	Status
v1	Recommended (default)

Refer to the official Data Manager API release notes for the latest version information.

App Verification

Google requires OAuth apps that request access to user data to pass a verification review before being deployed at scale. This process ensures the app complies with Google's API Services User Data Policy, accurately represents its functionality, and handles user data responsibly.

Google OAuth apps pass through three stages before they are ready for production use.

Testing (unpublished): The app is only accessible to users manually added as test users in the OAuth consent screen. Up to 100 test users are allowed. All other users receive an error. This is the expected state during initial development.

Published, unverified: After publishing the app, all Google users can authenticate. However, for sensitive scopes, users see a "This app isn't verified" warning. Users can proceed by clicking Advanced -> Go to [app name] (unsafe), but this warning reduces trust and may be blocked by organizations with strict Google Workspace policies.

Verified: Google has reviewed and approved the app. No warning is shown. Verification is required before deploying to production users.

Publishing the App

Publishing is required before any users outside the test list can authenticate:

1. In the Google Cloud Console, navigate to APIs & Services -> OAuth consent screen
2. Click PUBLISH APP and confirm

Requesting Verification

The datamanager scope used by this connection is classified as sensitive by Google. Submitting for verification removes the "This app isn't verified" warning:

1. On the OAuth consent screen, click Prepare for verification
2. Provide a privacy policy URL, authorized domain, and app logo
3. Submit for review. Google typically responds within several weeks.

Refer to Google's OAuth consent screen documentation for the full verification requirements.

Verify Connection

Save the integration to authenticate. After authorizing, run the Ingest Offline Conversions action with Validate Only enabled to confirm the connection and payload are valid without ingesting live data.

This connection uses OAuth 2.0, a common authentication mechanism for integrations. Read about how OAuth 2.0 works here.

Input	Comments	Default
Client ID	The Client ID for the Google Data Manager API application. Obtain from the Google Cloud Console.
Client Secret	The Client Secret for the Google Data Manager API application. Obtain from the Google Cloud Console.
API Version	The version of the Google Data Manager API to use. Defaults to v1. See API reference.	v1

OAuth 2.0

Authenticate using OAuth 2.0.

This component uses OAuth 2.0 to connect to the Google Ads API.

Prerequisites

• A Developer Token is required to work with Google Ads
• The Customer ID of the Ads Manager account (the hyphenated number in the top-left corner of the Ads app) must be noted
• A Google Developer account is required

Developer Token

The Developer Token is obtained from a Google Ads Manager account:

1. Sign in to Google Ads with the Google account that will be used for the integration
2. Click Tools & Settings in the top right corner
3. Under Setup, click API Center
4. In the Developer token section, click Create token or view the existing token
5. Copy and save the Developer Token value securely
6. Take note of the Customer ID displayed in the top-right corner of Google Ads (XXX-XXX-XXXX). This will be needed when configuring the connection.

Configure Google Cloud Project

1. Access the project selector in the top-left and select an existing project or create a new one.
2. Select APIs & Services -> Enabled APIs & services from the left hand menu
3. Click Enable APIs and Services towards the top of the screen
4. Search for "google ads api" and select Google Ads API in the results (avoid selecting AdWords as that is deprecated)
5. Click the Enable button to add the API to the project
6. On the sidebar, select Credentials.
7. An OAuth 2.0 app includes a "Consent Screen". Click CONFIGURE CONSENT SCREEN.
   1. The app will be externally available to customers, so choose a User Type of External.
   2. Fill out the OAuth consent screen with an app name, support email, app logo, domain, etc.
   3. On the next page, add the https://www.googleapis.com/auth/adwords scope to the app.
   4. Enter some test users for testing purposes. The app will only work for those testing users until it is "verified" by Google. When ready for verification, click PUBLISH APP on the OAuth consent screen. That will allow customers to authorize the integration to access their Google Ads.
8. Once the "Consent Screen" is configured, open the Credentials page from the sidebar again.
9. Click +CREATE CREDENTIALS and select OAuth client ID.
   1. Under Application type select Web application.
   2. Under Authorized redirect URIs enter the OAuth 2.0 callback URL: https://oauth2.integrations.acme.com/callback
   3. Click CREATE.
10. Take note of the Client ID and Client Secret that are generated.

Configure the Connection

• Client ID: From the Google Cloud Console OAuth client credentials
• Client Secret: From the Google Cloud Console OAuth client credentials
• Developer Token: From the Google Ads API Center
• API Version: The Google Ads API version to use. Refer to the Google Ads API release notes for the latest version.

Supported API Versions

The component supports multiple API versions through the API Version connection field:

Version	Status	Tentative Sunset
v23	Recommended (default)	January 2027
v22	Stable	October 2026
v21	Stable	August 2026
v20	Stable	June 2026
v19	Sunset	February 11, 2026

Sunset dates are tentative and subject to change. See the official deprecation and sunset schedule for the latest information.

After entering the credentials, authorize the connection by signing in with the Google account used to create the Developer Token and OAuth credentials.

App Verification

Google requires OAuth apps that request access to user data to pass a verification review before being deployed at scale. This process ensures the app complies with Google's API Services User Data Policy, accurately represents its functionality, and handles user data responsibly.

Google OAuth apps pass through three stages before they are ready for production use.

Testing (unpublished): The app is only accessible to users manually added as test users in the OAuth consent screen. Up to 100 test users are allowed. All other users receive an error. This is the expected state during initial development.

Published, unverified: After publishing the app, all Google users can authenticate. However, for sensitive scopes, users see a "This app isn't verified" warning. Users can proceed by clicking Advanced → Go to [app name] (unsafe), but this warning reduces trust and may be blocked by organizations with strict Google Workspace policies.

Verified: Google has reviewed and approved the app. No warning is shown. Verification is required before deploying to production users.

Publishing the App

Publishing is required before any users outside the test list can authenticate:

1. In the Google Cloud Console, navigate to APIs & Services → OAuth consent screen
2. Click PUBLISH APP and confirm

Requesting Verification

The scopes used by this component are classified as sensitive by Google. Submitting for verification removes the "This app isn't verified" warning:

1. On the OAuth consent screen, click Prepare for verification
2. Provide a privacy policy URL, authorized domain, and app logo
3. Submit for review. Google typically responds within several weeks

Refer to Google's OAuth consent screen documentation for the full verification requirements.

This connection uses OAuth 2.0, a common authentication mechanism for integrations. Read about how OAuth 2.0 works here.

Input	Comments	Default
Scopes	Space-separated OAuth 2.0 permission scopes for the Google Ads and Data Manager APIs. See OAuth scopes documentation.	https://www.googleapis.com/auth/adwords
Client ID	The Client ID for the Google Ads API application. Obtain from the Google Cloud Console.
Client Secret	The Client Secret for the Google Ads API application. Obtain from the Google Cloud Console.
Developer Token	The Developer Token for the Google Ads Manager account. Obtain from the Google Ads API Center.
API Version	The version of the Google Ads API to use. Defaults to v23. Older versions (v21, v22) are supported by specifying the version explicitly. Note: v20 sunsets in June 2026. See API versions documentation.	v23

Triggers

Account Change History

Checks for Google Ads account modifications with user attribution on a configured schedule.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Resource Types	Types of resources to track changes for. Leave empty to track all resource types.
Include User Info	When true, user email and client type will be included in change events.	true

Campaign Budget Alerts

Checks for campaigns approaching or exceeding budget thresholds on a configured schedule.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Alert Threshold (%)	Budget spend percentage at which to trigger an alert.	80
Include Shared Budgets	When true, shared budgets across multiple campaigns will be monitored.	true

New and Updated Campaigns

Checks for new and updated campaigns in a Google Ads account on a configured schedule.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Change Types to Monitor	Types of campaign changes to detect. Leave empty to detect all change types.

Actions

Confirm Client Link

Confirms a pending customer client link.

Input	Comments	Default
Connection	The Google Ads connection to use.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Link ID	The unique identifier of the manager link. See Customer manager link documentation.

Create Client Link

Create an invitation to link a client account to a manager account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.

Get Account Reports

Retrieve account reports showing performance and metrics for Local Services accounts linked to a Manager account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Customer IDs	The Google Ads customer IDs to filter the Local Services report. Leave empty to include all accessible customers.
Page Size	The maximum number of results to return per page.	1000
Page Token	The pagination cursor from a previous request. Returned in previous page responses.
Start Date	The start date of the date range, inclusive. Format: MM-DD-YYYY.
End Date	The end date of the date range, inclusive. Format: MM-DD-YYYY.

Get Conversion Action

Retrieve Conversion Action data for a customer account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Page Token	The pagination cursor from a previous request. Returned in previous page responses.

Get Customer

Retrieve Customer data for a customer account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Page Token	The pagination cursor from a previous request. Returned in previous page responses.

Get Detailed Lead Reports

Retrieve detailed lead reports providing an in-depth view of leads for Local Services accounts linked to a Manager account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Customer IDs	The Google Ads customer IDs to filter the Local Services report. Leave empty to include all accessible customers.
Page Size	The maximum number of results to return per page.	1000
Page Token	The pagination cursor from a previous request. Returned in previous page responses.
Start Date	The start date of the date range, inclusive. Format: MM-DD-YYYY.
End Date	The end date of the date range, inclusive. Format: MM-DD-YYYY.

Ingest Offline Conversions

Import offline conversion events into Google Ads using the Data Manager API.

Input	Comments	Default
Connection	The Google Ads connection to use.
Events	The array of conversion events to ingest (max 2000 per request). See Event resource.
Destinations	The array of destinations that describe where each event should be ingested. See Destination reference.
Hash Encoding	The encoding format to select for hashed user data fields (such as email or phone). Required when userData fields are included in events.
Validate Only	When true, the request is validated but not executed. Only errors are returned, not results.	false

Invite User

Invite a user by email to a customer.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Email Address	The email address of the user to invite to the customer account.
Access Role	The access role to grant to the user. See Access roles documentation.

List Accessible Customers

Get a list of customers accessible to the logged in user.

Input	Comments	Default
Connection	The Google Ads connection to use.

List Customers by Manager

List all customers under a manager account.

Input	Comments	Default
Connection	The Google Ads connection to use.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Fetch All	When true, automatically fetches all pages of results. When false, only the first page of results will be returned.	false
Page Token	The pagination cursor from a previous request. Returned in previous page responses.

Mutate Campaign

Creates, updates, or removes campaigns as well as local services campaigns. Operation statuses are returned. When using API v22+, the containsEuPoliticalAdvertising field is required for campaign creation and location targeting changes.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Operations	The list of operations to perform on individual campaigns. See Campaign operations documentation.	[ { "updateMask": "status,name", "create": { "name": "Example Campaign", "advertisingChannelType": "SEARCH", "status": "PAUSED", "campaignBudget": "customers/1234567890/campaignBudgets/9876543210" }, "update": { "resourceName": "customers/1234567890/campaigns/1122334455", "status": "ENABLED" }, "remove": "customers/1234567890/campaigns/1122334455" } ]
Partial Failure	When true, successful operations will be carried out and invalid operations will return errors. When false, all operations will be carried out in one transaction if and only if they are all valid. This should always be set to true. See Partial failure documentation.	false
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Validate Only	When true, the request is validated but not executed. Only errors are returned, not results.	false

Mutate Campaign Criteria

Creates, updates, or removes campaign criteria as well as local services campaign criterion. Operation statuses are returned. When using API v22+, the containsEuPoliticalAdvertising field must be set on the parent campaign before modifying location or proximity targeting criteria.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Operations	The list of operations to perform on individual campaigns. See Campaign operations documentation.	[ { "updateMask": "bidModifier", "create": { "campaign": "customers/1234567890/campaigns/1122334455", "location": { "geoTargetConstant": "geoTargetConstants/1014044" } }, "update": { "resourceName": "customers/1234567890/campaignCriteria/1122334455987654321", "bidModifier": 1.5 }, "remove": "customers/1234567890/campaignCriteria/1122334455987654321" } ]
Partial Failure	When true, successful operations will be carried out and invalid operations will return errors. When false, all operations will be carried out in one transaction if and only if they are all valid. This should always be set to true. See Partial failure documentation.	false
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Validate Only	When true, the request is validated but not executed. Only errors are returned, not results.	false

Raw Request

Send raw HTTP request to Google Ads.

Input	Comments	Default
Connection	The Google Ads connection to use.
URL	Input the path only (/v23/customers:listAccessibleCustomers), The base URL is already included (https://googleads.googleapis.com). For example, to connect to https://googleads.googleapis.com/v23/customers:listAccessibleCustomers, only /v23/customers:listAccessibleCustomers is entered in this field. Note: If using the Raw Request action, you must specify the API version in the path (e.g., /v23/) to override the connection default.	/v23/
Method	The HTTP method to use.
Data	The HTTP body payload to send to the URL.
Form Data	The Form Data to be sent as a multipart form upload.
File Data	File Data to be sent as a multipart form upload.
File Data File Names	File names to apply to the file data inputs. Keys must match the file data keys above.
Query Parameter	A list of query parameters to send with the request. This is the portion at the end of the URL similar to ?key1=value1&key2=value2.
Header	A list of headers to send with the request.
Response Type	The type of data you expect in the response. You can request json, text, or binary data.	json
Timeout	The maximum time that a client will await a response to its request
Retry Delay (ms)	The delay in milliseconds between retries. This is used when 'Use Exponential Backoff' is disabled.	0
Retry On All Errors	If true, retries on all erroneous responses regardless of type. This is helpful when retrying after HTTP 429 or other 3xx or 4xx errors. Otherwise, only retries on HTTP 5xx and network errors.	false
Max Retry Count	The maximum number of retries to attempt. Specify 0 for no retries.	0
Use Exponential Backoff	Specifies whether to use a pre-defined exponential backoff strategy for retries. When enabled, 'Retry Delay (ms)' is ignored.	false

Search Ads

Returns rows matching a GAQL query against Local Services resources.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Query	Google Ads Query Language (GAQL) query string. See GAQL documentation.
Fetch All	When true, automatically fetches all pages of results. When false, only the first page of results will be returned.	false
Page Token	The pagination cursor from a previous request. Returned in previous page responses.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Return Total Results Count	When true, the total number of results that match the query ignoring the LIMIT clause will be included in the response. Default is false.	false

Upload Call Conversions

Upload offline call conversions into Google Ads in order to track ads that led to sales.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Conversions	The conversions that are being uploaded. See Click conversions documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Validate Only	When true, the request is validated but not executed. Only errors are returned, not results.	false

Upload Click Conversions

Upload offline click conversions into Google Ads in order to track ads that led to sales. This action will stop working after June 15, 2026. Use Ingest Offline Conversions instead.

Input	Comments	Default
Connection	The Google Ads connection to use.
Customer ID	The unique identifier for the Google Ads client account. Accepts hyphenated or number forms. See Customer ID documentation.
Conversions	The conversions that are being uploaded. See Click conversions documentation.
Manager Customer ID	The unique identifier for the Google Ads Manager account. Accepts hyphenated or number forms. When used in conjunction with a sub account as the customer ID, this value is used as the 'login-customer-id' header for the HTTP request. See Customer ID documentation.
Validate Only	When true, the request is validated but not executed. Only errors are returned, not results.	false